Tired of being overlooked as a designer?
Storytelling is how UX designers land jobs, build influence, and get promoted faster. Trusted by 1,000+ designers.
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Get Noticed
Create online case studies that stand out from the crowd.
Land Job Offers
Give portfolio presentations that get you more (and better) offers.
Build Credibility
Be influential at work—not just another designer who knows Figma.
A Proven Approach
I've used the storytelling techniques I teach in this course over my 20+ year career to get these results:
7x
Got promoted 7 times
10m
Shipped apps used by 10s of millions
3.5x
Increased conversion by 3.5x in an eCommerce app
20
Landed 20 clients that brought in $6m of business
97%
Achieved a 97% repeat client rate
My story
My journey in UX design started in 2002.
Over the years I developed a storytelling approach that I've used when presenting design to:
- The founder and former CEO of Amazon, Jeff Bezos ~30 times
- Dozens of other execs and senior leaders at Amazon and 22 other companies
- PMs and engineers hanging out at my desk :)
I've told 1,000s of stories in my career—this approach works in any situation where I find myself showing design to stakeholders.
I'm creating this course because I know the techniques work. And I want to share them with the design community.
Get Instant Access Now For $150Real examples, templates, frameworks, and more
This course is packed with resources you can use:
- Three real design presentations, annotated so you understand why they worked
- BONUS: My 100% effective portfolio presentation
- BONUS: The case study I wish designers would show me (template)
- Worksheets
- Frameworks
01
The Foundation
- Understand what storytelling is and why it matters for your career
- Learn when and where storytelling happens
- Adopt the mindset of a successful storyteller
02
The Framework
- Learn what it takes to successfully present your work to stakeholders or hiring teams
- Understand different storytelling frameworks and how they apply to your work
03
Know your Audience
How to understand what your audience cares about—and optimize for it.
Covers three audience types:
- Stakeholders at work
- Hiring managers reviewing case studies
- Hiring teams during portfolio reviews
04
Establish Trust
Set yourself up for success at the beginning of any design presentation.
Covers informal and formal presentation settings.
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05
Nail presentations with story structures
Simple structures you can use repeatedly for:
- Design reviews at work
- Portfolio presentations in interviews
- Case studies
Learn how to present design, deliver your analysis, and make persuasive recommendations.
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Visual design best practices
Best practices for the visual assets you'll use in these types of presentations:
- Online portfolios and case studies
- Private portfolio presentations
- Informal design presentations from a source file
- Formal design presentations from a slide deck
"
I saw Jeff present design to executives at Amazon and was thoroughly impressed. His expertise in storytelling was clear as he presented a complex v1 product design. This course is a must!
__
Nino Yuniardi
UX Design Director, Oracle
Get the UX Storytelling Toolkit today
- Improve your storytelling in 2 hours
- Real examples
- Templates
- Frameworks
